Your Privacy Matters at 77u7 — Transparent, Secure & Responsible

77u7 ("we", "us", "our") is the operator of the online betting and casino platform accessible at 77u7.io. We are committed to protecting the privacy and personal data of every individual who interacts with our platform, whether as a registered player, a visitor browsing our website, or a person contacting our support team.

This Privacy Policy sets out in plain, accessible language the categories of personal data that 77u7 collects, the specific purposes for which that data is processed, the circumstances in which it may be shared with third parties, the security measures we employ to protect it, and the rights available to you as the individual to whom the data relates.

By registering an account on the 77u7 platform, making a deposit, placing a bet, or simply browsing the website, you acknowledge that you have read and understood this Privacy Policy and that you consent to the collection and processing of your personal data as described herein. If you do not agree with any aspect of this policy, you should discontinue use of the platform and may request account closure by contacting our support team.

77u7 operates primarily to serve players located in Bangladesh. Where this Privacy Policy references applicable law, it encompasses the data protection standards and consumer privacy obligations relevant to online service providers operating in or directed at the Bangladesh market, as well as internationally recognised best practices for data handling and security.

77u7 collects personal data in a number of different categories depending on your relationship with the platform and the services you use. The following table provides a comprehensive overview of the categories of personal data we may collect and hold about you.

We do not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health information unless you voluntarily provide such information in the context of a responsible gaming self-assessment or support interaction. In such cases, that information is used solely for the purpose of providing appropriate responsible gaming support.

77u7 collects personal data through the following channels and mechanisms:

• Direct submission: Data you actively provide when you fill in the registration form, update your account profile, submit identity verification documents, complete deposit or withdrawal requests, or contact our support team.
• Automated technical collection: Data collected automatically when you access the platform, including IP address, device identifiers, browser characteristics, session timestamps, and navigation patterns. This is collected via server logs, session tracking software, and cookies (see Section 07).
• Payment processing partners: When you make a deposit or request a withdrawal through bKash, Nagad, Rocket, or Upay, our payment processing partners share transaction confirmation data with us, including the mobile number associated with the transaction and the transaction reference number.
• Identity verification partners: Where enhanced KYC verification is required, we may work with third-party identity verification service providers who process the documents you submit and return a verification result to 77u7.
• Fraud detection systems: Automated systems that analyse account activity patterns to detect potentially fraudulent behaviour, bonus abuse, or multi-accounting may generate data records associated with your account.
• Publicly available sources: In limited circumstances, 77u7 may cross-reference information you have provided against publicly available data sources for the purpose of identity verification or fraud prevention.

77u7 processes personal data only for specific, defined purposes. We do not process personal data in any manner that is incompatible with the purposes set out below. The primary purposes for which we use your data are as follows:

• Account creation and management: To register your player account, maintain your account records, process profile updates, and manage your account settings and preferences.
• Service delivery: To enable you to access and use all features of the 77u7 platform, including placing bets, playing casino games, participating in promotions, and using responsible gaming tools.
• Payment processing: To process your deposits and withdrawal requests securely through your chosen payment method, reconcile transactions, and maintain accurate financial records.
• Identity and age verification: To verify that you meet the minimum age requirement of 21 years and that the identity information you have provided is accurate, as required for legal compliance.
• Anti-money-laundering (AML) compliance: To monitor transactions and account activity for signs of money laundering or other financial crimes, in accordance with our legal obligations.
• Fraud prevention and platform security: To detect and investigate suspected fraudulent activity, bonus abuse, multi-accounting, or other prohibited conduct, and to protect the integrity of the platform and its users.
• Customer support: To respond to your queries, resolve account disputes, process complaints, and provide technical assistance.
• Responsible gaming: To monitor gambling activity for signs of problem gambling behaviour, implement player-requested responsible gaming tools, and fulfil our duty of care obligations.
• Marketing communications: To send you promotional offers, bonus notifications, and platform news where you have provided consent to receive such communications (see Section 13).
• Platform improvement: To analyse aggregated usage data in order to improve the platform's features, performance, game selection, and overall user experience.
• Legal compliance: To fulfil our obligations under applicable laws, respond to lawful requests from regulatory or law enforcement authorities, and defend or pursue legal claims.

For each category of personal data processing described in Section 04, 77u7 relies on one or more of the following legal bases:

• Contractual necessity: Processing is necessary for the performance of the contract between you and 77u7 (i.e., the account agreement and these Terms). This covers account registration, payment processing, service delivery, and support.
• Legal obligation: Processing is required to comply with a legal obligation applicable to 77u7, including AML checks, age verification, and responses to lawful authority requests.
• Legitimate interests: Processing is carried out for the legitimate interests of 77u7 or a third party, provided those interests are not overridden by your rights. This covers fraud prevention, platform security, abuse detection, and aggregate analytics for service improvement.
• Consent: Where we rely on your consent as the legal basis for processing (primarily for marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

77u7 does not sell, rent, or otherwise transfer your personal data to unaffiliated third parties for their own marketing or commercial purposes. However, we do share personal data with a limited set of trusted third-party service providers and partners, strictly to the extent necessary to deliver our services. These categories of recipients are as follows:

• Payment processors: bKash, Nagad, Rocket, and Upay receive transaction data necessary to process your deposits and withdrawals. These providers operate under their own privacy policies and are responsible for the data they collect and process independently.
• Identity verification providers: Third-party KYC and AML compliance service providers who assist in verifying the identity documents you submit. These providers process your data under strict confidentiality agreements.
• Game content providers: Software providers such as Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, and Ezugi may receive limited technical session data (such as player session tokens) in order to power their game interfaces within the 77u7 platform. They do not receive your full personal profile.
• IT infrastructure and hosting providers: Third-party cloud hosting and server infrastructure providers who store platform data on 77u7's behalf under data processing agreements that require them to maintain appropriate security standards.
• Fraud prevention and security services: Specialist providers who assist in identifying fraudulent account activity, bonus abuse, and platform security threats.
• Legal and regulatory authorities: Where required by law, court order, or lawful request from a regulatory or law enforcement authority, 77u7 may disclose personal data to the relevant body. We will notify you of any such disclosure where we are legally permitted to do so.

All third-party service providers who process personal data on behalf of 77u7 are contractually required to handle that data in accordance with applicable data protection standards and to use it solely for the purposes specified by 77u7.

77u7 uses cookies and similar tracking technologies to enhance your experience on the platform, maintain your login session, remember your preferences, and gather anonymised analytical data about how the platform is used. A cookie is a small text file placed on your device by our web server when you visit the 77u7 website.

The following categories of cookies are used on the 77u7 platform:

• Essential cookies: These are strictly necessary for the platform to function. They manage your login session, maintain your account state during a browsing session, and enable core platform features. These cookies cannot be disabled without affecting the usability of the platform.
• Functional cookies: These cookies remember your preferences, such as your preferred language, display settings, and responsible gaming tool configurations. They improve your experience but are not required for core functionality.
• Analytical cookies: These cookies collect anonymised or aggregated data about how users navigate the platform — for example, which pages are visited most frequently and where users encounter difficulties. This data is used solely to improve the platform's design and performance.
• Security cookies: These cookies assist in identifying and preventing fraudulent activity, detecting unusual login patterns, and protecting your account from unauthorised access.

77u7 does not use third-party advertising cookies or behavioural tracking cookies that build profiles of your activity across unrelated websites. You may manage cookie settings through your browser preferences, though disabling essential cookies may prevent you from logging in or using key platform features.

77u7 takes the security of your personal data seriously and has implemented a comprehensive set of technical and organisational security measures to protect it against unauthorised access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption: All data transmitted between your device and the 77u7 servers is encrypted in transit using Transport Layer Security (TLS) protocol, preventing interception by third parties.
• Encrypted data storage: Sensitive personal data held on our servers — including identity documents and financial data — is stored in encrypted format using strong encryption standards.
• Access controls: Access to personal data within 77u7's internal systems is restricted on a strict need-to-know basis. Staff who require access to player data to perform their duties are subject to confidentiality obligations.
• Regular security audits: 77u7 conducts regular internal and third-party security reviews to identify and remediate potential vulnerabilities in our systems and processes.
• Fraud monitoring: Automated systems continuously monitor account activity for signs of unauthorised access, unusual transaction patterns, and other security threats, with alerts escalated to our security team for investigation.

While 77u7 employs industry-standard security practices, no online platform can guarantee absolute security against all possible threats. In the unlikely event of a data breach that poses a risk to your rights, 77u7 will notify affected players as promptly as practicable and take immediate steps to contain and remediate the breach.

You also have a role to play in keeping your account secure. We recommend using a strong, unique password, not sharing your login credentials with anyone, and logging out of your account after each session, particularly on shared devices.

77u7 retains personal data only for as long as is necessary to fulfil the specific purpose for which it was collected, or as required or permitted by applicable law. The following general retention principles apply:

• Active accounts: Personal data associated with an active player account is retained for the duration of the account relationship and for a period thereafter as required for legal, tax, and compliance purposes.
• Closed accounts: Where you request account closure, 77u7 will retain your personal data for a minimum period following closure to comply with anti-money-laundering regulations, financial record-keeping requirements, and to handle any outstanding disputes or legal claims. Following expiry of the applicable retention period, your data will be securely deleted or anonymised.
• Transaction records: Financial transaction records are retained for a minimum of 5 years from the date of the transaction in accordance with financial record-keeping requirements.
• Identity verification documents: KYC documents are retained for the period required by applicable AML regulations from the date of verification or account closure, whichever is later.
• Support communications: Records of support interactions are retained for a period of up to 3 years from the date of the interaction to assist with dispute resolution and quality improvement.
• Marketing consent records: Records of your marketing consent or opt-out are retained for as long as they are relevant to your account relationship, in order to honour your communication preferences.

Once the applicable retention period expires, personal data is securely and permanently deleted from our systems or anonymised such that it can no longer be attributed to any individual.

As an individual whose personal data is processed by 77u7, you hold a number of rights in relation to that data. These rights are summarised below, along with guidance on how to exercise them.

The 77u7 platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from any individual under the age of 21. The registration process requires all applicants to confirm that they meet the minimum age requirement, and 77u7 carries out age verification checks as part of the standard KYC process.

If 77u7 becomes aware that personal data has been collected from an individual who is under 21 years of age, that account will be immediately suspended pending investigation, all associated funds will be handled in accordance with our Terms & Conditions, and the personal data of the underage individual will be deleted from our systems as promptly as possible.

The 77u7 platform may contain references to third-party services such as game software providers (for example, Pragmatic Play, Evolution Gaming, Spribe, NetEnt, Microgaming, and Ezugi) and payment processors (for example, bKash, Nagad, and Rocket). Where you interact with these third-party services, including their embedded game interfaces, you may be subject to those providers' own privacy policies and data practices.

77u7 is not responsible for the privacy practices of any third-party providers. The inclusion of game content or payment services from a third-party provider does not constitute an endorsement of that provider's privacy practices. We encourage you to review the privacy policies of any third-party provider whose services you use in connection with the 77u7 platform.

Third-party game providers and payment processors are contractually required to handle any session or transaction data they receive in connection with the 77u7 platform in accordance with applicable data protection standards and to use such data only for the purpose of delivering their respective services.

With your consent, 77u7 may send you marketing communications about promotions, bonuses, new games, seasonal offers (such as Eid, Pohela Boishakh, and BPL cricket season specials), and other platform news. These communications may be delivered via email, SMS, or WhatsApp message, depending on the contact preferences you have set on your account.

We will only send marketing communications where you have actively opted in to receive them, either during the registration process or by subsequently updating your communication preferences in your account settings. We will never use your contact details for unsolicited marketing.

You may opt out of marketing communications at any time by:

• Updating your communication preferences in the account settings section of the 77u7 platform.
• Clicking the unsubscribe link included in any marketing email we send you.
• Contacting our support team via live chat or at [email protected] and requesting removal from our marketing list.

Please note that opting out of marketing communications does not affect your receipt of transactional or account-related communications, such as deposit confirmations, withdrawal notifications, account security alerts, and responsible gaming communications. These are necessary service messages and are sent regardless of your marketing preferences.

77u7 reserves the right to update or amend this Privacy Policy at any time. Changes may be made to reflect updates to our data processing practices, changes in applicable law, new services or features introduced to the platform, or feedback from players and regulators.

When material changes are made to this Privacy Policy, 77u7 will publish the updated policy on this page with a revised "Last updated" date, and where the changes are significant, we will provide a notice on the platform homepage and, where appropriate, notify registered players via their registered contact details.

Your continued use of the 77u7 platform following the publication of any amendment to this Privacy Policy constitutes your acceptance of the revised policy. If you do not agree with the revised policy, you must stop using the platform and may contact our support team to request account closure.

We recommend reviewing this Privacy Policy periodically, and in particular before making deposits, submitting verification documents, or updating your contact details, to ensure you remain fully informed of how your data is handled.

If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data that 77u7 holds about you, please contact us through any of the following channels. We are committed to responding to all privacy-related enquiries promptly and transparently.

• Email: [email protected] — please include "Privacy Request" in the subject line for faster routing.
• Live Chat: Available 24/7 directly within the 77u7 platform after login. Our support agents can handle data rights requests and privacy queries in real time.
• WhatsApp: Available 24/7 — contact details are displayed in the platform support section after login.
• Response time: We aim to acknowledge all written privacy enquiries within 2 business days and to provide a substantive response within 30 days (Bangladesh Standard Time, UTC+6).

For responsible gaming concerns or data deletion requests related to problem gambling support, our dedicated responsible gaming team can be reached through the same support channels. All such requests are treated with the highest level of sensitivity and confidentiality.